THE EFFECT OF DESTINATION'S SOCIAL RESPONSIBILITY ON TOURISM PERCEPTION AND SUPPORT OF LOCAL PEOPLE: THE CASE OF BEYPAZARI RURAL TOURISM


YAYLA Ö.

JOURNAL OF MEHMET AKIF ERSOY UNIVERSITY ECONOMICS AND ADMINISTRATIVE SCIENCES FACULTY, cilt.8, sa.3, ss.1306-1320, 2021 (ESCI) identifier

Özet

This study has been carried out in order to determine the effect of destination social responsibility on the local people's perception of rural tourism and the support given to the development of rural tourism. Within the scope of the study, 402 questionnaires have been implemented to the people who have been residing in the district of Beypazari in Ankara. The data obtained in the study have been analysed and reported using the Smart-PLS program. When the results of the study are evaluated, it has been determined that the realization of social responsibility activities in the destination enabled the local people to perceive the effects of rural tourism positively. In addition, the positive effects of rural tourism increase the local people's support for the development of tourism in the region. What's more, it has been concluded in the study that, despite the negative effects of rural tourism, local people keep supporting the development tourism t in the region. Moreover, it has been found out that the destination social responsibility has an indirect effect on supporting tourism in the region by means of the perceived positive effects of rural tourism. As a result of the study, a number of suggestions have been made for the academicians studying in the literature and the business managers and destination management organizations working in the sector.