Attitudes of Consumers towards Private Label Products

KIYMALIOĞLU A., Atilgan-Inan E., AKINCI S.

20th Annual World Business Congress of the International-Management-Development-Association, Poznan, Polonya, 3 - 07 Temmuz 2011, cilt.20, ss.140-145 identifier

  • Yayın Türü: Bildiri / Tam Metin Bildiri
  • Cilt numarası: 20
  • Basıldığı Şehir: Poznan
  • Basıldığı Ülke: Polonya
  • Sayfa Sayıları: ss.140-145
  • Akdeniz Üniversitesi Adresli: Evet

Özet

The attitudes of consumers towards private label products, which provide advantages not only to retailers but also to consumers in many aspects, are influenced by numerous factors. The focus of this research is to determine the effects of these factors. With this purpose, the effect of consumers' risk awareness, price consciousness, store image and store loyalty on their private label attitude is tried to be determined. The results reveal that risk awarenesss store image and store loyalty influence consumers' attitudes towards private label products.